Beachside. It just sounds relaxing. Actually, it’s one of the most popular places to relax. So, when a local land developer approached Bright Yellow Jacket to create a marketing presence for a new property on the Gulf Coast of Texas called Beachside, you better believe we were ready to get started. Creating a brand that conveyed coastal living was at the essence of our task. BYJ created the Beachside brand—the logo, business system and marketing book—establishing the standards used for all Beachside marketing materials. Sounds like an easy task? Well, let’s just say we did do a little research while wearing flops and sipping something fruity.

Crazy name. Excellent cause. In 2007, UNC Charlotte partnered with Bright Yellow Jacket to name and brand a community Run-Bike-Run amateur event at the university to support local brain cancer research. Thus was born, RuBiRu, a 20K event involving an exhilarating 5K run and 10K bike time trial. Along with the moniker, BYJ was responsible for the creation of the logo, website and all promotional materials. This year, UNC Charlotte has tapped BYJ again to continue building the RuBiRu brand.

Chets Creek is not for everybody; they don’t try to be. It’s a place for those who have grown tired of “church as usual” or for those who have had “a bad church experience.” A place for those who want to discover God at their own pace without feeling pushed or embarrassed. Chets Creek didn’t want their brand to say anything different. From marketing materials to bulletins – from the website to the logo on the church signage – they wanted the identity of the church to speak the same message. So, wherever you are on your spiritual journey or walk in life, check out Chets Creek. They just might be the church you’re looking for!

Massage Envy, the highly successful leading provider of Massage Therapy with over 300 locations nationwide, is rapidly growing throughout North Carolina. The membership-based massage franchises provide a place where therapists are proud to work, and a brand that elevates the Massage Therapy profession to the high standing it deserves. With a Massage Envy membership, you can indulge in the endless therapeutic and stress relieving benefits of massage therapy as often as you’d like. Bright Yellow Jacket proudly provides stress-free creative services for Massage Envy’s North Carolina Regional Developer. We were selected to create eye-catching, member-snatching graphics in the form of in-store signage and banners, magazine ads, and direct mail.

Trinity Partners performs at the next level. They aim to provide a comprehensive range of commercial real estate services for office and industrial users and owners in Charlotte, and throughout North and South Carolina. They offer services such as project leasing, property and asset management, and investment property sales services. With a large number of office buildings in their portfolio having a SouthPark address they found it necessary to develop a brand for this group of buildings. Gladly accepting the opportunity, we became Trinity’s creative partner in this endeavor. It was our goal to develop a brand that would fit in its SouthPark environment without straying too far from the Trinity family tree. The new identity also needed to play well with various applications ranging from business systems to property leasing signage. Either way, it was our desire to give Trinity an identity that would allow them long term square footage in the SouthPark area.

From 2001 to 2007, Mick Seidl, an experienced trial lawyer, built and established a small law firm to handle complex litigation in Oregon and Washington—Seidl Law Office. Based in Portland, Oregon, Seidl Law Office represented both plaintiffs and defendants achieving for them the best results and providing solid client service. As Seidl grew his firm, he understood the value of a strong and cohesive brand for communicating with his clients as well as referring firms. We worked with Seidl Law Office to establish the logo, marketing materials and website for this communication. In 2007, Seidl Law Office merged with Landye Bennett Blumstien LLP. Two years later, in 2009, Mick Seidl is at it again. We’ve updated their website and advertising and business is growing.

More than 20 percent of adults read at or below a fifth-grade level, according to the National Institute for Literacy, Fast Facts on Literacy, 2001. It’s also estimated that the cost of illiteracy to business and the taxpayer is $20 billion per year, according to the United Way’s, “Illiteracy: A National Crisis.” So, when Charlotte Reads asked us to design an advertising and billboard campaign to create awareness of illiteracy and to promote reading, we jumped on it. Not only is it a good cause, it’s in our own (and your) best interest. Get Caught Reading!

Roughly translated it means place of refuge. Right in the center of Banner Elk, Boone and Blowing Rock in North Carolina lies a gem of a community with views of the Watauga River and Grandfather Mountain. In 2006, the developer, Foscoe Companies, engaged VanNoppen Marketing and Bright Yellow Jacket (then Oster Design Group) to develop a marketing campaign that positioned Echota as the place to live in the High Country. The result was a campaign focused on the intersection between luxury living and the height of the Blue Ridge Mountains.

Near Orlando, Florida sits a new, gated community surrounded by three beautiful lakes featuring a ridge with water views from almost every point on the property. Sharing a community with a variety of birds, fish and other wildlife, Water Ridge provides a place of restoration in the serenity of nature. In addition to a series of advertisements, the developers called on Bright Yellow Jacket to design and produce a number of billboards that stood out among the 888 billboards bombarding families driving south on I-4.

Live your dream. WaterBridge is a planned, gated community located in South Carolina’s Myrtle Beach. With coastal cottage-style homes and a number of lovely amenities, WaterBridge is fast becoming a premier respite for those seeking relaxation on the East Coast. To spread the word, they hired Bright Yellow Jacket to design a series of advertisements and an invitation for a number of private sales gatherings.

What do you get when you bring together the collective talents of an artist, a developer and an entrepreneur in the grandeur of Western North Carolina? Elk Creek Mountain at Todd, of course. This 284-acre protected community, near Todd, North Carolina and the New River, offers wonderful amenities and peacefulness with only 97 homesites. From its beginnings, the visionaries behind Elk Creek Mountain hired VanNoppen Marketing and Bright Yellow Jacket (then Oster Design Group) to create a brand and presence in the market that would communicate the joys of owning a home in the Blue Ridge Mountains. The result? We think you need to take a trip to Todd.

Coastal Living. The developer behind this property knows waterfront communities and with Waterway Palms Plantation they brought the charm of Charleston to Myrtle Beach. The weather is mild year-round and championship golf courses abound. It’s situated right on the beautiful Intracoastal Waterway. Advertising is key to selling any property of this caliber. Thus, Bright Yellow Jacket was responsible for designing and implementing a series of advertisements for a variety of publications across the Southeast.