Cutter Bay logoThink community, sailing, and historic charm. That’s Cutter Bay. This unique community, featuring its own marina, honors the history and tradition of this area with planned amenities throughout the property. Bright Yellow Jacket was given the opportunity to develop the brand of this planned, gated community on the North Carolina coast. The developer’s desire was to create a visual identity that conveyed the simplicity and charm of the community that would resonate with the sailing lifestyle. With that development, BYJ has created the creative standard by which the marketing brochure, business system, advertising, sales materials and direct mail have followed.
Beachside logoBeachside. It just sounds relaxing. Actually, it’s one of the most popular places to relax. So, when a local land developer approached Bright Yellow Jacket to create a marketing presence for a new property on the Gulf Coast of Texas called Beachside, you better believe we were ready to get started. Creating a brand that conveyed coastal living was at the essence of our task. BYJ created the Beachside brand—the logo, business system and marketing book—establishing the standards used for all Beachside marketing materials. Sounds like an easy task? Well, let’s just say we did do a little research while wearing flops and sipping something fruity.
Five Ventures logoPut your business plan to the test and win cash in the process. For seven years now, the Charlotte Research Institute (CRI) at UNC Charlotte has produced Five Ventures®, a free competition offering training, seminars, coaching and more to entrepreneurs interested in starting a high-growth business. As you venture out into the business world, not only will your business plan be tested, so will your brand. Being familiar with this challenge, CRI wanted to set the standard with it’s own brand and marketing and hired Bright Yellow Jacket to do so.
RuBiRu logoCrazy name. Excellent cause. In 2007, UNC Charlotte partnered with Bright Yellow Jacket to name and brand a community Run-Bike-Run amateur event at the university to support local brain cancer research. Thus was born, RuBiRu, a 20K event involving an exhilarating 5K run and 10K bike time trial. Along with the moniker, BYJ was responsible for the creation of the logo, website and all promotional materials. This year, UNC Charlotte has tapped BYJ again to continue building the RuBiRu brand.
Chets Creek logoChets Creek is not for everybody; they don’t try to be. It’s a place for those who have grown tired of “church as usual” or for those who have had “a bad church experience.” A place for those who want to discover God at their own pace without feeling pushed or embarrassed. Chets Creek didn’t want their brand to say anything different. From marketing materials to bulletins – from the website to the logo on the church signage – they wanted the identity of the church to speak the same message. So, wherever you are on your spiritual journey or walk in life, check out Chets Creek. They just might be the church you’re looking for!
Trinity SouthPark logoTrinity Partners performs at the next level. They aim to provide a comprehensive range of commercial real estate services for office and industrial users and owners in Charlotte, and throughout North and South Carolina. They offer services such as project leasing, property and asset management, and investment property sales services. With a large number of office buildings in their portfolio having a SouthPark address they found it necessary to develop a brand for this group of buildings. Gladly accepting the opportunity, we became Trinity’s creative partner in this endeavor. It was our goal to develop a brand that would fit in its SouthPark environment without straying too far from the Trinity family tree. The new identity also needed to play well with various applications ranging from business systems to property leasing signage. Either way, it was our desire to give Trinity an identity that would allow them long term square footage in the SouthPark area.
Seidl Law logoFrom 2001 to 2007, Mick Seidl, an experienced trial lawyer, built and established a small law firm to handle complex litigation in Oregon and Washington—Seidl Law Office. Based in Portland, Oregon, Seidl Law Office represented both plaintiffs and defendants achieving for them the best results and providing solid client service. As Seidl grew his firm, he understood the value of a strong and cohesive brand for communicating with his clients as well as referring firms. We worked with Seidl Law Office to establish the logo, marketing materials and website for this communication. In 2007, Seidl Law Office merged with Landye Bennett Blumstien LLP. Two years later, in 2009, Mick Seidl is at it again. We’ve updated their website and advertising and business is growing.
Hagen O'Connell logoThe first thing you experience when you walk into Hagen O'Connell is the view, the second is the accessibility of quality legal services. Based in Portland, Oregon, Hagen O'Connell offers experience and expertise in business and commercial law; international business and complex tax matters; personal estate tax planning and much more. In 2004, they approached Oster Design Group to create a logo for their law firm. Since then, we have built marketing materials to educate their clients and potential clients about the services they provide.
Final Edit logoEditing. Proofreading. Writing. These are the top 3 services you are guaranteed to find at Final Edit. But, no matter which service you choose from Final Edit, the results are always the same. Your marketing collateral will be transformed into professionally written communications that target your audience. Period. Who doesn’t want that!? Happily accepting, Bright Yellow Jacket was selected to serve Final Edit as a creative partner to create an edgy, yet sophisticated, brand. This creative partnership became one that’s reciprocal. Working with a number of publications, Bright Yellow Jacket has discovered the importance of a true partnership between the designer and the editor. So, if you are not certain that your professional communications set the appropriate tone and stay focused on the unique message, you might wanna have a Final Edit.
Elk Creek Mountain logoWhat do you get when you bring together the collective talents of an artist, a developer and an entrepreneur in the grandeur of Western North Carolina? Elk Creek Mountain at Todd, of course. This 284-acre protected community, near Todd, North Carolina and the New River, offers wonderful amenities and peacefulness with only 97 homesites. From its beginnings, the visionaries behind Elk Creek Mountain hired VanNoppen Marketing and Bright Yellow Jacket (then Oster Design Group) to create a brand and presence in the market that would communicate the joys of owning a home in the Blue Ridge Mountains. The result? We think you need to take a trip to Todd.
Creative Industries Council logoThe Charlotte Chamber, our top resource for Charlotte business resources and info, sponsors a number of special interest councils for its members. As members of the Chamber, we have joined the very vital Creative Industries Council which supports the Chamber’s efforts in establishing Charlotte as a creative business center. We support this council (surprised?) by serving as the graphic designer on the communications committee to get the word out about all CIC information and activities internally and externally. Additionally, this committee’s mission is to instill creativity throughout the Chamber’s various councils and committees. BYJ’s first assignment was to create an identity for the Creative Industries Council, as well as, design the look of the web site, eNewsletter, and all eVites. Maybe we will see you at our next big event.
Archer Properties logoArcher Properties is a multifamily residential property developer located in Atlanta, GA. Bright Yellow Jacket was elected to create and produce a brand for Archer that would provide a sophisticated, yet modern presence in the Atlanta market. Their most well known properties are Campus Quad at the University of West Georgia and The Mayfair in Carrollton, GA. (www.westgeorgiaquad.com) (www.mayfaircarrollton.com)
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