Think community, sailing, and historic charm. That’s Cutter Bay. This unique community, featuring its own marina, honors the history and tradition of this area with planned amenities throughout the property. Bright Yellow Jacket was given the opportunity to develop the brand of this planned, gated community on the North Carolina coast. The developer’s desire was to create a visual identity that conveyed the simplicity and charm of the community that would resonate with the sailing lifestyle. With that development, BYJ has created the creative standard by which the marketing brochure, business system, advertising, sales materials and direct mail have followed.

Beachside. It just sounds relaxing. Actually, it’s one of the most popular places to relax. So, when a local land developer approached Bright Yellow Jacket to create a marketing presence for a new property on the Gulf Coast of Texas called Beachside, you better believe we were ready to get started. Creating a brand that conveyed coastal living was at the essence of our task. BYJ created the Beachside brand—the logo, business system and marketing book—establishing the standards used for all Beachside marketing materials. Sounds like an easy task? Well, let’s just say we did do a little research while wearing flops and sipping something fruity.

Put your business plan to the test and win cash in the process. For seven years now, the Charlotte Research Institute (CRI) at UNC Charlotte has produced Five Ventures®, a free competition offering training, seminars, coaching and more to entrepreneurs interested in starting a high-growth business. As you venture out into the business world, not only will your business plan be tested, so will your brand. Being familiar with this challenge, CRI wanted to set the standard with it’s own brand and marketing and hired Bright Yellow Jacket to do so.

Crazy name. Excellent cause. In 2007, UNC Charlotte partnered with Bright Yellow Jacket to name and brand a community Run-Bike-Run amateur event at the university to support local brain cancer research. Thus was born, RuBiRu, a 20K event involving an exhilarating 5K run and 10K bike time trial. Along with the moniker, BYJ was responsible for the creation of the logo, website and all promotional materials. This year, UNC Charlotte has tapped BYJ again to continue building the RuBiRu brand.

What does Charlotte, a fast-growing city with a national financial reputation, need? Business leaders. Enter The Belk College of Business at UNC Charlotte. As one of the largest business programs in the Carolinas, Belk College is always staying current with its audience. Belk College approached Bright Yellow Jacket on a number of its printed communications. For example, a rebrand and relaunch of their biannual magazine; an overhaul of their Mathematical Finance Admissions Brochure; and creating of their PhD Degree Overview.

Chets Creek is not for everybody; they don’t try to be. It’s a place for those who have grown tired of “church as usual” or for those who have had “a bad church experience.” A place for those who want to discover God at their own pace without feeling pushed or embarrassed. Chets Creek didn’t want their brand to say anything different. From marketing materials to bulletins – from the website to the logo on the church signage – they wanted the identity of the church to speak the same message. So, wherever you are on your spiritual journey or walk in life, check out Chets Creek. They just might be the church you’re looking for!

A work environment is more than walls, doorways and offices. It is the backdrop to daily life and the platform for core business functions. Smith Harris Design Associates, Charlotte based interior design firm, has been creating innovative and functional work interiors since 1991. Smith Harris chose Bright Yellow Jacket as their creative partner to produce a marketing book that would not only inform their clients but visually exhibit their proven, systematic approach to creating interiors of distinction, function and value. They ensure a thorough understanding of each client’s individual needs, then navigate a smooth course through planning, implementation, construction, and move-in. The end result? A book displaying interior spaces that truly work.

Walking again, grocery shopping for yourself, even sex after years of disability due to a stroke? Really? These were the stories coming out of National Nuero, one of the nation’s leading innovators in therapy for those recovering from the effects of neurological impairments. They provided hope through rehab and one-on-one relationships. They came to Bright Yellow Jacket a couple years ago with these stories and a desire to build a brand nationwide. We had the opportunity to become their marketing arm maintaining their brand across their clinics' various marketing initiatives so they could focus on providing hope.

What does Charlotte, a fast-growing city with a national financial reputation, need? Business leaders. Enter The Belk College of Business at UNC Charlotte. As one of the largest business programs in the Carolinas, Belk College is always staying current with its audience. Belk College approached Bright Yellow Jacket on a number of its printed communications. For example, a rebrand and relaunch of their biannual magazine; an overhaul of their Mathematical Finance Admissions Brochure; and creating of their PhD Degree Overview.

The first thing you experience when you walk into Hagen O'Connell is the view, the second is the accessibility of quality legal services. Based in Portland, Oregon, Hagen O'Connell offers experience and expertise in business and commercial law; international business and complex tax matters; personal estate tax planning and much more. In 2004, they approached Oster Design Group to create a logo for their law firm. Since then, we have built marketing materials to educate their clients and potential clients about the services they provide.

Editing. Proofreading. Writing. These are the top 3 services you are guaranteed to find at Final Edit. But, no matter which service you choose from Final Edit, the results are always the same. Your marketing collateral will be transformed into professionally written communications that target your audience. Period. Who doesn’t want that!? Happily accepting, Bright Yellow Jacket was selected to serve Final Edit as a creative partner to create an edgy, yet sophisticated, brand. This creative partnership became one that’s reciprocal. Working with a number of publications, Bright Yellow Jacket has discovered the importance of a true partnership between the designer and the editor. So, if you are not certain that your professional communications set the appropriate tone and stay focused on the unique message, you might wanna have a Final Edit.

Bringing the world to campus and the campus to the world. As the International hub for the University of North Carolina at Charlotte, the Office of International Programs provides study abroad programs, global awareness curriculum and international festivities across the various colleges. Walking their halls you’ll see images from all across the globe most of which have been taken by students. In 2008, Bright Yellow Jacket gladly accepted the opportunity to create a marketing piece to educate the campus and community on their various programs. Who wouldn’t want to work with gorgeous photographs from around the world?

HMO, PPO, HSA are all interesting options for most of us to consider, but what if your options are eat or go to the doctor? Good Samaritan Health Center in Atlanta is providing an answer to that question for the working poor and the homeless in Atlanta. Dr. Bill Warren opened the doors of the clinic in 1998 and is now serving over 17,000 patients a year providing them with care, as well as dignity and respect. Behind the scenes, Bright Yellow Jacket has been building a brand over the years through newsletters, annual reports, golf tournament marketing and most recently a capital campaign for a new building.