Think community, sailing, and historic charm. That’s Cutter Bay. This unique community, featuring its own marina, honors the history and tradition of this area with planned amenities throughout the property. Bright Yellow Jacket was given the opportunity to develop the brand of this planned, gated community on the North Carolina coast. The developer’s desire was to create a visual identity that conveyed the simplicity and charm of the community that would resonate with the sailing lifestyle. With that development, BYJ has created the creative standard by which the marketing brochure, business system, advertising, sales materials and direct mail have followed.

Massage Envy, the highly successful leading provider of Massage Therapy with over 300 locations nationwide, is rapidly growing throughout North Carolina. The membership-based massage franchises provide a place where therapists are proud to work, and a brand that elevates the Massage Therapy profession to the high standing it deserves. With a Massage Envy membership, you can indulge in the endless therapeutic and stress relieving benefits of massage therapy as often as you’d like. Bright Yellow Jacket proudly provides stress-free creative services for Massage Envy’s North Carolina Regional Developer. We were selected to create eye-catching, member-snatching graphics in the form of in-store signage and banners, magazine ads, and direct mail.

Trinity Partners performs at the next level. They aim to provide a comprehensive range of commercial real estate services for office and industrial users and owners in Charlotte, and throughout North and South Carolina. They offer services such as project leasing, property and asset management, and investment property sales services. With a large number of office buildings in their portfolio having a SouthPark address they found it necessary to develop a brand for this group of buildings. Gladly accepting the opportunity, we became Trinity’s creative partner in this endeavor. It was our goal to develop a brand that would fit in its SouthPark environment without straying too far from the Trinity family tree. The new identity also needed to play well with various applications ranging from business systems to property leasing signage. Either way, it was our desire to give Trinity an identity that would allow them long term square footage in the SouthPark area.

Roughly translated it means place of refuge. Right in the center of Banner Elk, Boone and Blowing Rock in North Carolina lies a gem of a community with views of the Watauga River and Grandfather Mountain. In 2006, the developer, Foscoe Companies, engaged VanNoppen Marketing and Bright Yellow Jacket (then Oster Design Group) to develop a marketing campaign that positioned Echota as the place to live in the High Country. The result was a campaign focused on the intersection between luxury living and the height of the Blue Ridge Mountains.

Corporate Travel, Payment Systems and Expense Management. Unless you’re a Global 1000, Forbes 500, or a growing entity, these terms might not have meaning to you, but for the aforementioned, these terms are integral to the bottom line and to efficient operations. TCG Consulting has years of experience providing consulting services and guidance in these three areas in over 100 countries. In one of those 100 countries, Bright Yellow Jacket is providing creative services to support TCG’s expanding brand in the three key areas we excel at: Digital Graphics Travel (web design), Marketing Systems (direct mail) and Brand Management.

Corporate Travel, Payment Systems and Expense Management. Unless you’re a Global 1000, Forbes 500, or a growing entity, these terms might not have meaning to you, but for the aforementioned, these terms are integral to the bottom line and to efficient operations. TCG Consulting has years of experience providing consulting services and guidance in these three areas in over 100 countries. In one of those 100 countries, Bright Yellow Jacket is providing creative services to support TCG’s expanding brand in the three key areas we excel at: Digital Graphics Travel (web design), Marketing Systems (direct mail) and Brand Management.

Just outside Uptown Charlotte lies an urban community consisting of revived mills and warehouses from the mid 1800s. This area, known as Historic South End, is now filled with restaurants, shops, and many design-related industries. Tony Pressley, CEO of MECA Properties, AKA Godfather of South End, is responsible for branding and promoting this historic community. MECA continues to focus on the development of South End with projects like The Abbott. These innovative urban condos were named in honor of the vital developer F. C. Abbott in Charlotte during the early 1900’s. MECA approached Bright Yellow Jacket to provide advertising that would cause these condos to stand apart within the condo market in Charlotte. Our assignment was to produce a signage and direct mail campaign that would stand out in the busy urban community and attract potential condo owners. Are you looking for urban condos where you can live and work without the commute? Well, contact MECA today.

Editing. Proofreading. Writing. These are the top 3 services you are guaranteed to find at Final Edit. But, no matter which service you choose from Final Edit, the results are always the same. Your marketing collateral will be transformed into professionally written communications that target your audience. Period. Who doesn’t want that!? Happily accepting, Bright Yellow Jacket was selected to serve Final Edit as a creative partner to create an edgy, yet sophisticated, brand. This creative partnership became one that’s reciprocal. Working with a number of publications, Bright Yellow Jacket has discovered the importance of a true partnership between the designer and the editor. So, if you are not certain that your professional communications set the appropriate tone and stay focused on the unique message, you might wanna have a Final Edit.

Live your dream. WaterBridge is a planned, gated community located in South Carolina’s Myrtle Beach. With coastal cottage-style homes and a number of lovely amenities, WaterBridge is fast becoming a premier respite for those seeking relaxation on the East Coast. To spread the word, they hired Bright Yellow Jacket to design a series of advertisements and an invitation for a number of private sales gatherings.

You have to have a plan. Well you SHOULD have a plan if you want results. Exervio Management Consulting does just that. Partnering with Fortune 1000 companies, Exervio provides a strategy that in turn provides results. As they expand, they see the value of a creative partner to devise a plan to stand apart in a competitive market. Enter Bright Yellow Jacket. In return, we have adopted their philosophy: From strategy to results. We have been methodically expanding the Exervio brand through an overhaul of their website, including a content management system, as well as establishing a few key marketing materials.