Think community, sailing, and historic charm. That’s Cutter Bay. This unique community, featuring its own marina, honors the history and tradition of this area with planned amenities throughout the property. Bright Yellow Jacket was given the opportunity to develop the brand of this planned, gated community on the North Carolina coast. The developer’s desire was to create a visual identity that conveyed the simplicity and charm of the community that would resonate with the sailing lifestyle. With that development, BYJ has created the creative standard by which the marketing brochure, business system, advertising, sales materials and direct mail have followed.

Beachside. It just sounds relaxing. Actually, it’s one of the most popular places to relax. So, when a local land developer approached Bright Yellow Jacket to create a marketing presence for a new property on the Gulf Coast of Texas called Beachside, you better believe we were ready to get started. Creating a brand that conveyed coastal living was at the essence of our task. BYJ created the Beachside brand—the logo, business system and marketing book—establishing the standards used for all Beachside marketing materials. Sounds like an easy task? Well, let’s just say we did do a little research while wearing flops and sipping something fruity.

Chets Creek is not for everybody; they don’t try to be. It’s a place for those who have grown tired of “church as usual” or for those who have had “a bad church experience.” A place for those who want to discover God at their own pace without feeling pushed or embarrassed. Chets Creek didn’t want their brand to say anything different. From marketing materials to bulletins – from the website to the logo on the church signage – they wanted the identity of the church to speak the same message. So, wherever you are on your spiritual journey or walk in life, check out Chets Creek. They just might be the church you’re looking for!

A work environment is more than walls, doorways and offices. It is the backdrop to daily life and the platform for core business functions. Smith Harris Design Associates, Charlotte based interior design firm, has been creating innovative and functional work interiors since 1991. Smith Harris chose Bright Yellow Jacket as their creative partner to produce a marketing book that would not only inform their clients but visually exhibit their proven, systematic approach to creating interiors of distinction, function and value. They ensure a thorough understanding of each client’s individual needs, then navigate a smooth course through planning, implementation, construction, and move-in. The end result? A book displaying interior spaces that truly work.

Trinity Partners performs at the next level. They aim to provide a comprehensive range of commercial real estate services for office and industrial users and owners in Charlotte, and throughout North and South Carolina. They offer services such as project leasing, property and asset management, and investment property sales services. With a large number of office buildings in their portfolio having a SouthPark address they found it necessary to develop a brand for this group of buildings. Gladly accepting the opportunity, we became Trinity’s creative partner in this endeavor. It was our goal to develop a brand that would fit in its SouthPark environment without straying too far from the Trinity family tree. The new identity also needed to play well with various applications ranging from business systems to property leasing signage. Either way, it was our desire to give Trinity an identity that would allow them long term square footage in the SouthPark area.

Walking again, grocery shopping for yourself, even sex after years of disability due to a stroke? Really? These were the stories coming out of National Nuero, one of the nation’s leading innovators in therapy for those recovering from the effects of neurological impairments. They provided hope through rehab and one-on-one relationships. They came to Bright Yellow Jacket a couple years ago with these stories and a desire to build a brand nationwide. We had the opportunity to become their marketing arm maintaining their brand across their clinics' various marketing initiatives so they could focus on providing hope.

From 2001 to 2007, Mick Seidl, an experienced trial lawyer, built and established a small law firm to handle complex litigation in Oregon and Washington—Seidl Law Office. Based in Portland, Oregon, Seidl Law Office represented both plaintiffs and defendants achieving for them the best results and providing solid client service. As Seidl grew his firm, he understood the value of a strong and cohesive brand for communicating with his clients as well as referring firms. We worked with Seidl Law Office to establish the logo, marketing materials and website for this communication. In 2007, Seidl Law Office merged with Landye Bennett Blumstien LLP. Two years later, in 2009, Mick Seidl is at it again. We’ve updated their website and advertising and business is growing.

Corporate Travel, Payment Systems and Expense Management. Unless you’re a Global 1000, Forbes 500, or a growing entity, these terms might not have meaning to you, but for the aforementioned, these terms are integral to the bottom line and to efficient operations. TCG Consulting has years of experience providing consulting services and guidance in these three areas in over 100 countries. In one of those 100 countries, Bright Yellow Jacket is providing creative services to support TCG’s expanding brand in the three key areas we excel at: Digital Graphics Travel (web design), Marketing Systems (direct mail) and Brand Management.

The first thing you experience when you walk into Hagen O'Connell is the view, the second is the accessibility of quality legal services. Based in Portland, Oregon, Hagen O'Connell offers experience and expertise in business and commercial law; international business and complex tax matters; personal estate tax planning and much more. In 2004, they approached Oster Design Group to create a logo for their law firm. Since then, we have built marketing materials to educate their clients and potential clients about the services they provide.

What do you get when you bring together the collective talents of an artist, a developer and an entrepreneur in the grandeur of Western North Carolina? Elk Creek Mountain at Todd, of course. This 284-acre protected community, near Todd, North Carolina and the New River, offers wonderful amenities and peacefulness with only 97 homesites. From its beginnings, the visionaries behind Elk Creek Mountain hired VanNoppen Marketing and Bright Yellow Jacket (then Oster Design Group) to create a brand and presence in the market that would communicate the joys of owning a home in the Blue Ridge Mountains. The result? We think you need to take a trip to Todd.

Why did you choose Hotel A over Hotel B? Because they met you in the parking lot, road the bus with you to the terminal, followed you as you stood on the moving sidewalk through the concourse and were there to wait patiently with you for your bags at the carousel. Now that’s what we call serious advertising impact. When the Charlotte Douglas International Airport contacted Bright Yellow Jacket to update their media kit and advertising specs, we were proud to undertake the challenge of marketing their advertising solutions. Does your brand have that kind of advertising impact?

HMO, PPO, HSA are all interesting options for most of us to consider, but what if your options are eat or go to the doctor? Good Samaritan Health Center in Atlanta is providing an answer to that question for the working poor and the homeless in Atlanta. Dr. Bill Warren opened the doors of the clinic in 1998 and is now serving over 17,000 patients a year providing them with care, as well as dignity and respect. Behind the scenes, Bright Yellow Jacket has been building a brand over the years through newsletters, annual reports, golf tournament marketing and most recently a capital campaign for a new building.